What is Your Value Proposition?

Tags : #executive development#executive services#personal branding#value proposition

An idea that first appeared in a 1988 industry research

Good Foundations

Any competent structural engineer will tell you—a ski

About Your Photograph…

If a picture is worth a thousand words, some people don

Reminder: Charting A Course Through Desperate Times

Skilled mariners know there is no margin for error when

Desperate Times

In Spanish, it sounds like a line from an old western m

Broken Tools and Misused Words

Words are like tools. Over time, misuse, neglect, and c

Trivial Pursuits

It only required the frustration of some lost Scrabble

Making a Tough Call

In the rarefied air of executive suites, following a to

Following a Tough Act

Before America’s Got Talent, American Idol, and The V

The Terror of a Blank Page

Amateurs sit and wait for inspiration; the rest of us g

Wait A Minute!

Depending on which research, opinion, tweet, or meme yo

Your Professional Stress Test

“The most serious mistakes are not being made as a re

A POTEMKIN VILLAGE TALE

While the origin of the story is suspect, its meaning a

Crafting an Unencumbered Life

A year that often seemed upside-down and had an eerie r

Covid, Your Career, and Newton’s Law

If you are looking for a unique sobriquet for 2020, the

The Ripples of Covid-19 on HR Leadership

When some stones in life hit water, the ripples never s

The Myth of the Best Decision

“Indecision may or may not be my problem.”

A CTA or Ice in Your Stomach?

Online marketers call them CTAs or “call-to-actio

That Thing You Do

We are often asked questions to clarify what we do.&nbs

Comparitives, Superlatives, and Your HR Executive Hire

(Un)Conventional Insights

If you crack open Charles Dickens’ 1859 novel A Tale

Leading from Both Ends of the Pyramid

Do you remember early in 2020 when strategic discussion

Get Ready for Tomorrow, Today

If it be now, ’tis not to come. If it be not to come,

Wind in Your Sails

…continued from a previous blog Our last article

“Until” is Now

Like an annoying relative that comes for a weekend visi

Listen, Learn, Lead

The words “listen” and “silent”

Zoomed Out!

When Ozzie and Harriet were giving us our first taste o

When Hope Becomes a Strategy

An over-used axiom and the title of a popular book says

Branding Lessons from the Nicest Guy in the Neighborhood

Conventional wisdom tells us building a brand demands c

Brands, Risks, and Dragons

Innovation and re-invention are inherently risk-driven

Branding Lessons From The Architect of Tomorrow

Before he was worth $22 billion, he earned $18 an hour

New Energy for a Tired Brand

Brands are like buildings. With the right foundation, o

Decisions, Decisions, Decisions…

“The difficulty lies not so much in developing ne

Brand Consistency

From McDonald’s to 7-Eleven to KFC to Ace Hardwar

Leading Effectively in the Fourth Revolution

“Adapt or die.” Billy Beane’s iconic

Brand Turmoil?

For decades, the biggest and most valued companies were

CEO Tenure, Turmoil, and Turnover

If current trends remain, over 430 people will step int

Shakespeare and Your Career Brand

The golf brand – Titleist – is derived fr

Learning…the Hard Way

Whoever said experience is the best teacher should have

Who’s the HERO of Your Story?

“Ferris Bueller, you’re my hero.” Cam

Humility, Self-Preservation, and the Art of the Humblebrag

“Nothing is more deceitful than the appearance of

Still Flying … Lessons In Resilience

Resilience is making a comeback in our corporate vocabu

NFL Game Balls

Are Companies Wisest to Buy Results or Potential? (or,

The Importance of White Space

How much does your life resemble a webpage designed by

Brand Velocity

The end of year brings with it two extremes – tim

Digital Technology and the Executive’s Brand

From big data to analytics to artificial intelligence,

Putting People on the Ledge

The image is so Rockwellian and the setting so unique t

Winning The Corporate Long Game

What can an executive looking for career longevity lear

Toxic Collaboration

If you feel like most of your day is invested in email,

Lasting Impressions

“How you begin is how you are listened to, and ho

Energizing Executive Innovation

“Let him that would move the world, first move hi

Thank You For Your Feedback…I Have No Plans To Change My Behavior

Ask ten CEOs if their organizations promote a high-perf

The Ruse of Experience

The growth of technology and social media has generated

In the Story of Your Brand, the Hero Isn’t You

Since campaigning for class office in junior high, Lesl

Branding Lessons From P.T. Barnum

Branding is building a reputation and crafting a messag

Have You Missed Your Window?

Life is full of misses: Missing the boat. Missing the m

How to Know When It Is Time To Go

What do Jeff Immelt, Travis Kalanick, and Howard Schult

Is Your Brand Positioning You for Your Next Job?

The perks of some jobs are nothing short of regal. How

EXECUTIVE PRESENCE: It’s More Than Commanding a Room

Executive recruiters look for it.  Leadership surveys

Leadership, Loyalty, and a Leader’s Brand

Does one question really tell it all? If it tells the s

You Can’t Build a Puzzle if all the Pieces are Round

Those jigsaw puzzles with pieces that are all the same

A Step Up or a Push Out? The CFO’s Choice

Google the phrase “CFO Departures” and the headline

Is It Time To Re-Own Your Career?

As an executive, you have encouraged associates to own

Your Brand Isn’t What You Do. Your Brand is the Impact You Bring.

Companies aren’t buying what many executives are sell

New Personal Branding Service for Senior Executives

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